Culture and environment

We protect and improve people’s quality of life not only through our insurance offers but also by committing ourselves to preserve our artistic and cultural heritage and to safeguard the environment with:

  • climate change initiatives
  • initiatives aimed at preserving our artistic and cultural heritage.

In Spain, Generali was involved in combating fires with Generali Birdhouse Alarm. The initiative consists of installing smoke detectors on trees in the shape of a birdhouse, powered by solar energy and provided with a sensor and phone card. When the system detects a possible fire within a range of 20 metres, it sends a message (geolocated message sent by 3G) to the fire brigade that can respond within 30 minutes. Furthermore, the birdhouses blend into the natural environment of the forests and provide birds with a place to nest.
The project was implemented using smoke detection prototypes developed by engineers from León (Spain). The installation of the birdhouses started on 15 March 2016 in the Nocedo Forest in Asturias, one of the regions most greatly affected by uncontrolled fires. The initiative was supported by the Llanes Town Council, the Civil Guard’s Forest Fire Prevention Unit, the Nature Protection Service and the forestry service.

SDG 15


In India, in association with the Energy Resource Institute (TERI), the Light a Billion Lives (LaBL) project was launched to bring clean lighting in the district of Maharashtra, not yet supplied with electrical power and suffering deep poverty.
This global project was launched in 2008 to promote the transition from harmful kerosene based mediums to clean, efficient and sustainable energy. Generali adopted 7 villages for a total of 140 households and 500 villagers. A solar panel was installed in every house and produces 6 hours of light, meaning that villagers do not need to travel long distances to charge the lanterns and save on maintenance costs. The project has led to positive effects on their health and on local economic activities.

7 villages adopted

140 households with solar panel

500 people provided with light



Valore Cultura in Italy is a project that offers greater access to exhibitions and events, especially for younger audiences, in a country featuring a priceless artistic heritage which at times though is difficult to access. 15 cultural initiatives were supported in 2016, some of which will continue during 2017. Among these is the exhibition Storie dell’impressionismo, preceded by the Generali Tour, a number of free shows on the impressionist movement, was held in 9 Italian theatres and seen by 6,000 people. The shows focused on the works of art on display with details and insights narrated by the curator and by two actors who read extracts from letters written by Van Gogh, Gauguin and Cézanne, accompanied by original pieces of music.

9 shows in 9 theatres

6,000 spectators

SDG 11


Activities with various schools continued at Radici del Presente (Roots of the Present), the museum inside our offices in Piazza Venezia, Rome which houses the Roman-Imperial archaeology collection owned by Generali, in a space specifically designed for young people. The collection is made up of 300 artefacts, almost all of which dating to the Roman period from II to V century A.D. with the exception of a particularly valuable Greek relief from the IV century B.C..
In 2016 a cycle of 15 free thematic lectures was organised inside the museum aimed at promoting Italy’s cultural heritage and bringing young generations closer to the fascinating world of archaeology.
The lectures used a simple and captivating language to focus on the history and culture of Roman civilisation, and were specifically designed for primary school fourth and fifth grades and all lower and upper secondary school grades. Starting from the study of the artefacts in the museum, archaeologists from Federico II University of Naples explained ancient Romans’ daily lives and habits, public spaces and funeral rites.
This series of lectures further enhanced visitors’ experience during the guided tour of the museum: its innovative, educational approach stimulates direct interaction with the artefacts which are still in the ancient Roman environment they once belonged to. Pupils, accompanied by guides, are encouraged to experience the pleasure of discovery and to stimulate their spirit of observation. The various rooms allow pupils to explore: the context of the archaeological excavation with the historical stratification of the building block and the urban development of Piazza Venezia; the everyday environments of ancient Rome with the worship of domestic divinities and public spaces; and the underworld. During the visit, pupils collect a fact sheet from every room which explains the ancient context where the artefacts were located, providing them with teaching material that they can further develop in class.
Two educational activities raise much curiosity among visitors: the reconstruction of a model of a Domus, focusing on the theme of domestic religiousness, and the live study of Trajan’s Column thanks to a camera moved by a joystick which allows visitors to see and examine in detail the final bands of the epic war narrative.

over 2,000 visitors
around 1,300 from schools

15 free thematic lessons
850 pupils
40 teachers

SDG 11